The Yuwaz Journal

IDEAS WORTH POSTING.

Easy guides on making videos and running social media for a business in Nepal. Plain words, real examples, no big talk.

50 guidesEvery guide has examplesMade for Nepal
A young shop owner in Kathmandu filming himself on a phoneStart with one video
Read this one first

Why does your business need social media?

People buy from the shop they keep seeing. Here is what changes when you post every week, how long it takes, and the excuses that stop most businesses.

Read it →
Skip the search

FIND YOUR BUSINESS.

Pick your business

ALL THE GUIDES.

49 guides
Phone on a gimbal filming a vertical short-form videoShort-form
August 20264 min read

How to Write a Hook for Short-Form Video

The first three seconds decide if a viewer stays or scrolls. Here's how to actually write a hook for a small business's short-form video, with real examples.

Read it →
Teacher explaining a problem on a whiteboard to a classEducation
August 20265 min read

Social Media Marketing for Education Centers in Nepal

What actually builds enrollment for coaching centers and schools in Nepal: proof-of-teaching content over brochure-style posts, and a realistic posting rhythm.

Read it →
Aerial view of Patan Durbar Square, a stop on many Nepal toursTravel
August 20265 min read

Social Media Marketing for Travel & Tour Businesses in Nepal

What actually books trips for Nepali travel and tour businesses: real traveler footage over stock scenery, practical trip details, and a realistic posting rhythm.

Read it →
Desk with monitors used to plan and track ad spendAd budgets
August 20266 min read

Facebook & TikTok Ad Costs in Nepal

Ad spend and agency fees are two different costs. Here's how Facebook and TikTok ad budgets actually work in Nepal, and what running ads here really involves.

Read it →
Cook preparing food in a small street-side kitchen at nightRestaurants
August 20265 min read

Social Media Marketing for Restaurants in Kathmandu

What actually works for restaurant and café content in Kathmandu: the formats that get watched, the mistakes that waste a shoot, and a realistic posting rhythm.

Read it →
Hand holding a phone on a stabiliser to film a videoFacebook
August 20264 min read

How to Grow Your Business on Facebook in Nepal

Facebook still reaches the broadest local audience in Nepal. Here's how video, groups, and Messenger actually work together to grow a business there.

Read it →
Customer browsing clothing racks in a small fashion boutiqueFashion
August 20264 min read

Social Media Marketing for Fashion Brands in Nepal

What actually sells clothing on video in Nepal: styling content over static product shots, fit and sizing videos, and how often a fashion brand should post.

Read it →
Screens showing the same video cut for different platformsPlatforms
August 20266 min read

Instagram Reels vs TikTok vs Facebook

Instagram Reels, TikTok, and Facebook aren't interchangeable. What each is actually good for, who they reach in Nepal, and how to pick where to focus.

Read it →
Phone on a tripod recording a video at homePosting
August 20263 min read

How Often Should You Post on Social Media in Nepal?

A direct answer for Nepali businesses: how many times a week to post on TikTok, Instagram, and Facebook, and why consistency beats frequency.

Read it →
Young creator filming himself on a phone gimbalDeciding
July 20265 min read

Do You Need a Content Agency, or Can You DIY It?

Do you need a content agency, or can you DIY it? What DIY actually costs in time and consistency, what an agency costs, and the honest signs for each.

Read it →
Vendors and shoppers trading in a busy Kathmandu market streetPricing
July 20265 min read

How Much Does Social Media Marketing Cost in Nepal?

Social media marketing in Nepal costs NPR 10,000 to over NPR 100,000/month. What drives that price, and Yuwaz Digital's own pricing, transparently.

Read it →
Videographer recording with a smartphone on a stabiliserHiring
August 20266 min read

How to Choose a Video Production Agency in Kathmandu

What to check in a video agency's portfolio in Kathmandu, the questions that reveal how they work, and the red flags to walk away from.

Read it →
Creator filming herself on a phone with a ring lightInstagram
August 20265 min read

How to Grow Your Business on Instagram Reels in Nepal

Instagram Reels rewards saves and searchable captions, not just watch time. Here's how growing on Reels actually differs from growing on TikTok.

Read it →
Filming a vertical video on a phone gimbal indoorsTikTok
July 20265 min read

How to Grow Your Business on TikTok in Nepal

Growing on TikTok in Nepal comes down to three things: a strong hook, posting on a real schedule, and giving people a clear next step.

Read it →
A customer talking straight to a phone cameraLanguage
August 20264 min read

Should You Post in Nepali or English?

The answer depends on who is paying you, not on what sounds professional.

Read it →
Phone mounted on a tripod filming a task close upFilming
August 20265 min read

How to Film Good Video on a Phone

Your camera is fine. Your light and your audio are the problem.

Read it →
Oil lamps and marigold flowers lit for TiharFestivals
August 20265 min read

Marketing Around Dashain and Tihar Without Being Annoying

Everyone posts the same greeting card. Almost nobody plans the weeks around it.

Read it →
Screens showing footage and data on an editing deskMeasuring
August 20265 min read

Which Social Media Numbers Actually Matter?

Followers are the number everyone asks for and the one that means least.

Read it →
Hand holding keys inside an empty modern apartmentProperty
August 20265 min read

Social Media Marketing for Real Estate in Nepal

Buyers want the walkthrough, the price, and the honest downside.

Read it →
Trainer coaching a beginner through a lift in a gymFitness
August 20264 min read

Social Media Marketing for Gyms and Fitness Studios

Beginners are your market, and most gym content scares them off.

Read it →
Client filming at a mirror in a styling and beauty setupSalons
August 20264 min read

Social Media Marketing for Salons and Beauty Studios

Before and after is the whole business, filmed badly by almost everyone.

Read it →
Dental team treating a patient in a calm, well-lit clinicClinics
August 20265 min read

Social Media Marketing for Clinics and Dental Practices

Calm, clear, and never scary. That is the entire brief.

Read it →
Shops and street sellers on a busy Kathmandu roadRetail
August 20264 min read

How Small Shops in Kathmandu Sell Through Instagram

Your stock is your content. Film what arrived this week.

Read it →
Customer talking to a phone camera about their experienceReviews
August 20264 min read

How to Get Customer Reviews People Believe

A scripted testimonial reads as an ad. An unscripted one sells.

Read it →
Laptop and monitor set up for editing videoEditing
August 20265 min read

Editing a Reel: Cuts, Captions, and Sound

Three edits separate an amateur video from one that holds attention.

Read it →
Writing a plan out on a whiteboardPlanning
August 20265 min read

How to Plan a Month of Content in One Afternoon

Batch the thinking, batch the filming, and posting stops being a daily fight.

Read it →
A counsellor explaining requirements at a whiteboardAbroad study
August 20265 min read

Social Media Marketing for Abroad Study Consultancies

Students trust the counsellor they have already watched explain something.

Read it →
Guests and locals in a hill-town square near a homestayHospitality
August 20264 min read

Social Media Marketing for Hotels and Homestays

Guests are booking a room they can already picture themselves waking up in.

Read it →
Videographer filming an event on a stabilised cameraWeddings
August 20264 min read

Social Media Marketing for Wedding and Event Studios

Couples hire the studio whose edit made them feel something in ten seconds.

Read it →
Sellers and shoppers trading in a busy market streetE-commerce
August 20265 min read

Selling Through Instagram DMs and Cash on Delivery

The video gets the order. The reply and the delivery keep it.

Read it →
Laptop and monitor used for writing and editing postsCaptions
August 20264 min read

How to Write Captions and Use Hashtags in Nepal

The caption is not decoration. It is the second hook.

Read it →
Writing a short script out on a whiteboardScripts
August 20265 min read

How to Script a Thirty-Second Video

Four lines is a script. Anything longer gets cut anyway.

Read it →
Filming a vertical video on a phone indoorsConfidence
August 20264 min read

Nobody in Your Team Wants to Be on Camera. Now What?

You do not need a face. You need hands, a voice, or a customer.

Read it →
Creator filming herself on a phone with a ring lightTrends
August 20264 min read

Should Your Business Jump on Trending Audio?

Sometimes. Only when the trend carries your point, not the other way round.

Read it →
Young creator filming himself on a phone gimbalCollabs
August 20265 min read

Working With Local Creators Without Wasting Money

Follower count is the worst thing to pay for.

Read it →
A desk of monitors used to set up and watch ad spendPaid ads
August 20265 min read

Boosting a Post vs Running a Real Campaign

Boost is a button. A campaign is a decision about who sees what.

Read it →
Phone mounted on a tripod filming a product close upProfiles
August 20264 min read

Set Up a Business Profile That Turns Views Into Messages

Every good video sends a stranger to your profile. Most profiles lose them.

Read it →
Hand holding a phone, answering customer messagesWhatsApp
August 20264 min read

Turn WhatsApp Into Your Sales Counter

Most orders in Nepal are lost in the reply, not in the video.

Read it →
Screen showing where enquiries and searches come fromBeing found
August 20264 min read

Get Your Shop Found on Google Maps

People searching for a shop near them are ready to walk in.

Read it →
Customer talking to a shop owner across the counterComplaints
August 20264 min read

What to Do When Someone Complains in Public

A calm public reply sells better than a perfect record.

Read it →
Small kitchen preparing food to order in the eveningBakery
August 20264 min read

Social Media for Bakeries and Cake Shops

Cakes sell on movement and on the price being visible.

Read it →
Shopkeeper checking stock on the shelves of a small shopHardware
August 20264 min read

Social Media for Hardware and Building Supply Shops

Your customers are solving a problem, not shopping for a brand.

Read it →
Packing an order at a small shop counterElectronics
August 20264 min read

Social Media for Mobile and Electronics Shops

Buyers have already read the specs. They are choosing who to trust.

Read it →
Customer browsing furniture displayed in a small home decor shopFurniture
August 20264 min read

Social Media Marketing for Furniture and Home Decor Shops in Nepal

A sofa sells from the room it is pictured in, not the warehouse floor.

Read it →
Instructor patiently coaching a nervous beginner through a new skillDriving schools
August 20264 min read

How Driving Schools in Nepal Can Get More Students Through Social Media

Nervous first-time drivers choose the school that looks patient, not the one that looks strict.

Read it →
Calm, well-lit counter inside a small pharmacyPharmacy
August 20264 min read

Social Media for Pharmacies and Medical Stores in Nepal

Trust is the entire product. Most pharmacy pages never build any.

Read it →
Empty modern apartment before it is styled for a clientInterior design
August 20265 min read

Social Media Marketing for Interior Designers in Nepal

Clients hire the designer whose past work looks like a place they could actually live in.

Read it →
Sales desk where a vehicle purchase and loan get finalisedAutomobiles
August 20265 min read

Social Media Marketing for Car and Bike Showrooms in Nepal

Buyers have already watched the review videos. They are checking who to trust with the paperwork.

Read it →
Shopkeeper checking stock on the shelves of a small groceryGrocery
August 20264 min read

How Kirana and Grocery Stores Can Use Social Media in Nepal

A daily stock story beats a monthly discount poster.

Read it →
Inside every guide

THE BAD LINE, AND THE GOOD ONE.

Each guide shows you what most shops write, what to write instead, and one full example you can copy today.

New here?

READ THESE THREE FIRST.

In order: what to say in the first three seconds, how to plan a month of videos in one afternoon, and which numbers are worth checking.

No time to read?

Let us do it for you.

Everything in these guides is what we do for clients every month. Tell us your business on WhatsApp and we will say where to start.