Post what arrived, not what is always there
Nobody needs a reminder that you sell rice. They need to know fresh vegetables came in this morning, or that a seasonal item just landed, before it runs out.
The formats a small shop can actually keep up
None of these take more than a phone and two minutes.
- A thirty-second walk down the aisle showing today stock.
- Prices on a whiteboard, photographed, not typed into a caption nobody reads.
- A short clip when a bulk or festival offer starts.
- A reply to every price question in the comments, publicly, so the next fifty people see it too.
WhatsApp is the real storefront
Most kirana orders now start as a WhatsApp message asking what is available. A saved list of today stock, sent in seconds, wins the order before a customer even considers walking to a competitor.
Festivals are your busiest content window
Dashain, Tihar, and other festival weeks are when a neighbourhood grocery does its highest volume. Post stock and offers daily in those weeks, even roughly, rather than skipping social media because the shop is busy.
Bad line, good line.
A poster: "Monthly discount on groceries."
A thirty-second aisle walk: "Fresh saag and tomatoes came in an hour ago."
"Rate inbox."
"Rice NPR 95/kg, oil NPR 280/litre, photographed off today board."
Worked example: a kirana shop in Kalanki
What actually earns a repeat visit
What just arrived, filmed in the aisle.
The whiteboard, not a typed caption.
Daily, even rough, during the busiest weeks.
A grocery store does not need to be interesting. It needs to be the one that posted this morning.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
