The greeting post is not a campaign
A logo on a red background with a festival wish reaches nobody new and sells nothing. It is a courtesy, not marketing, so treat it as one post out of fifteen rather than the whole plan.
Plan three phases, not one day
People start buying weeks before the festival and stays shifted after it.
- Before: gift ideas, offers, and honest delivery cut-off dates.
- During: your team, your shop, and the human side of the holiday.
- After: thank-yous, customer photos, and what you are open for next.
- Throughout: staffing and reply times, because enquiries spike hard.
Say the deadline out loud
The most useful festival content you can make is the last date you can deliver, stated clearly on screen. It creates real urgency without a single discount.
Do not disappear afterwards
Most pages go quiet for two weeks once the festival ends, exactly when competitors are still visible and customers are still spending. A small backlog filmed in advance solves it.
Bad line, good line.
A logo on a red background: "Happy Dashain from our family to yours."
"Last delivery date before Dashain is the 9th. After that we are back on the 20th."
One greeting post, then two weeks of silence.
Three phases: gift ideas before, the team during, thank-yous after.
Worked example: a gift shop in Pulchowk
When the attention actually is
Buying decisions get made here.
One honest greeting, not five.
Thank-yous, results, restocks.
Festival marketing is a calendar problem, not a graphic design problem.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
