Small and local beats big and general
A creator with eight thousand followers in your city will out-sell one with two hundred thousand across the country, because their audience can actually walk into your shop.
What to check before you pay
Ask for numbers, not a media kit.
- Average views on their last ten posts, not their best one.
- Where their audience is, by city, from their own insights.
- Comments from real people, not one-word emoji replies.
- What they have promoted before, and whether it looked forced.
Brief the point, not the script
Tell them the one thing that must be said and the one thing they must not claim, then let them make it in their own voice. A creator reading your script sounds like an ad and performs like one.
Measure with something trackable
A code, a link, a "mention this video" line, or simply asking at the counter. Without one of those you will never know which collaboration worked, and you will repeat the wrong one.
Bad line, good line.
Paying NPR 25,000 to a creator with 200k followers across all of Nepal.
Paying NPR 5,000 each to four creators whose audience is in your city.
Sending a creator a script to read.
Telling them one thing to say and one thing not to claim.
Worked example: four small collabs
What you are actually paying for
Audience that can reach your door.
Briefed, not scripted.
A code, a link, a question.
Pay for the audience that can reach your door, not the one that fills a screenshot.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
