Say the payoff first, not the introduction
Most business videos in Nepal open with a logo, a greeting, and a slow pan of the shop. By then the viewer is gone. Lead with the result, the problem, or the number, then explain how you got there.
Four hooks that usually work
You do not need a new idea every day. You need a format you can refill with your own products, customers, and prices.
- A direct question your customer already asks in DMs.
- A specific number: what it costs, how long it takes, how many you sold.
- A contradiction: what people believe versus what actually happens.
- A visual first frame with movement, so the thumb pauses before the words register.
Write the caption on screen, not just in the audio
Most people watch on mute at first. If your hook only exists in the voiceover it does not exist. Put six to nine words on screen in the first second, large enough to read on a cracked phone in daylight.
Test in threes, not in ones
One video proves nothing. Post the same idea with three different openings across a week and keep the one that holds attention longest. How many people watch past three seconds is the only metric worth watching this early.
Bad line, good line.
"Namaste, welcome to our page. Today we want to show you something special."
"This one line costs shops half their orders: ‘price inbox’."
"We are a digital marketing agency based in Kathmandu."
"We spent NPR 3,000 on one video. Here is what it returned."
Worked example: a momo shop in Chabahil
Where the time actually goes
One claim, on screen, in the first second.
Show what you promised, with no build-up.
One next step, said once.
If the first line could open any video, it opens none of them.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
