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ProfilesAugust 2026 · 4 min read

Set Up a Business Profile That Turns Views Into Messages

A profile has about four seconds to say what you sell, where you are, and why you are worth a message. Most business pages in Kathmandu spend those seconds on a slogan.

Written by the Yuwaz Digital team, Kathmandu
Phone mounted on a tripod filming a product close up

Phone mounted on a tripod filming a product close up

The bio is not a slogan

One line: what you sell, where you are. "Handmade leather bags, Jhamsikhel" beats "Crafting excellence since 2019" every single time, because one of them answers the question being asked.

The five things to fix today

None of this takes longer than an afternoon.

  • A profile photo readable at thumbnail size, so no dense logo.
  • Location and landmark in the bio, not only in the address field.
  • A working contact button, tested from a phone that is not yours.
  • Highlights for prices, delivery, and reviews, named plainly.
  • The top three posts pinned: what you sell, proof, and price.

Make the grid answer the obvious question

A stranger scans nine posts. If those nine do not show your product, a customer, and a price, you have failed the check without knowing it happened.

Check it as a stranger would

Open your own page in a logged-out browser on a phone. Whatever you cannot find in four seconds is what you fix first.

Real examples

Bad line, good line.

Most people write

Bio: "Crafting excellence since 2019 ✨ | Quality is our promise"

Say this instead

Bio: "Handmade leather bags. Jhamsikhel, opposite the school."

Most people write

A dense logo as the profile photo, unreadable at thumbnail size.

Say this instead

A simple mark or a face, readable at 40 pixels.

Full example

Worked example: an afternoon of fixes

01Rewrite the bio to what you sell plus where you are, in one line.
02Pin three posts: what you sell, proof, and price. Test the contact button from another phone.
03Open the profile logged out on a phone and fix whatever you cannot find in four seconds.
Four seconds

What a stranger checks after one video

35%
25%
25%
15%
Bio line

What you sell, where you are.

Contact button

Tested from another phone.

Pinned three

Product, proof, price.

Highlights

Named plainly.

Every one of these is free to fix.

Reach is expensive. Fixing the bio is free.

Do this week

Three things you can do now.

01Rewrite your bio as what you sell plus where you are.
02Pin three posts: product, proof, price.
03Open your profile logged out on a phone and fix what you cannot find.
Want help with this?

We do this every month for clients.

Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.