Fix the light before anything else
Most salon videos are shot under mixed lighting, so hair colour reads orange on camera and nothing looks like the real result. Pick one chair, face it toward a window or a single soft lamp, and film every before and after in that same spot.
The formats clients actually watch
You do not need trends. You need the same four videos, refilled with new clients.
- A full before and after with the reveal held for two seconds, not cut short.
- One service explained with its real price and how long it takes.
- A client saying what they asked for and whether they got it.
- One care tip that saves the look at home.
Ask permission at the start, not the end
Get a yes before the towel goes on, and film the before shot immediately. Chasing consent after a great result is how most salons lose their best content.
Put booking one tap away
Every caption ends the same way: the service, the price range, and the number to message. A viewer impressed by a reveal will not go hunting for your contact details.
Bad line, good line.
A reveal cut off after half a second under mixed yellow light.
The same reveal held for two full seconds, one chair, one window.
"Book your appointment now!"
"Global colour, NPR 4,500, takes about three hours. Message to book."
Worked example: one chair, five reveals
How to time a before and after
Two seconds, honest, same light.
Hands, product, technique.
Held long enough to register.
Nobody books a haircut from a poster. They book it from a reveal they believed.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
