How Often Should You Post on Social Media in Nepal?

Short answer: 3 to 4 short-form videos a week on TikTok or Reels, 2 to 3 native uploads a week on Facebook, and daily Stories if you have the capacity. The longer answer is that the exact number matters far less than whether the schedule survives past the first few weeks.

A realistic starting rhythm by platform

• TikTok / Instagram Reels: 3 to 4 videos a week. Fewer than that and the algorithm has too little signal to learn who to show you to.
• Facebook: 2 to 3 native video uploads a week, plus occasional community group posts where relevant.
• Instagram Stories: Daily if possible, low effort, keeps you visible between main posts, and doesn't need to be polished.

Why posting more than this usually backfires

A schedule that's too ambitious for the team's actual capacity is the single most common reason posting stops altogether. Committing to daily professional-quality video, then missing five days out of seven, does more damage to consistency than committing to four videos a week and actually hitting it every week. Consistency is what compounds, not volume.

When to increase frequency

Once a schedule has run reliably for a full month without gaps, that's the right time to consider increasing volume, not before. Increasing frequency before consistency is proven just moves the same collapse point earlier.