A straight starting point
Three to four short videos a week across your platforms is enough to grow if the videos are good. Two excellent videos beat six rushed ones, every time.
Consistency beats volume
Platforms reward regular publishing, and audiences build a habit around it. A page that posts twice a week for a year outperforms one that posts daily for a month and disappears.
- Pick a schedule you can hold in your busiest month, not your calmest.
- Batch filming so one session covers two weeks of posts.
- Keep a small backlog so a bad week does not break the streak.
- Judge results over a full month, never over one post.
Stories and posts are different budgets
Stories can be daily and rough. Feed videos should be fewer and finished. Mixing the two standards is what makes brands look inconsistent.
When to increase
Only raise your frequency once your current schedule is comfortable and your people are still watching. Frequency grows whatever quality you already have, good or bad.
Bad line, good line.
Posting daily for three weeks, then nothing for two months.
Three good videos a week, every week, filmed in one session a fortnight.
"We post whenever we have time."
"Tuesday, Thursday, Saturday. Filmed on the first Sunday of the month."
Worked example: a schedule that survives Dashain
What consistency actually looks like
Filmed in a batch, posted on schedule.
Something that happened this week.
Where the enquiries actually convert.
The best posting schedule is the boring one you can actually keep.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
