Stock scenery does not convert
Beautiful drone footage of a place you did not shoot tells a traveller nothing about your operation. Footage from your own trip, with your own guide in frame, does.
Shoot the parts brochures skip
The trust-building moments are the boring ones.
- The pickup, the vehicle, the guide introducing themselves.
- What lunch on day two actually looks like.
- A hard section of the trail and how the group got through it.
- A traveller talking two hours after finishing, not two weeks later.
Sell the day plan, one day at a time
A seven day trek is too big for one video. Give each day its own short video with the distance, the altitude, and one honest difficulty note. People planning a trip will watch all seven.
Post while people are still booking, not the travel season
International travellers plan months ahead. Your heaviest posting should land while people are still deciding, with the season itself used for filming what you will post next.
Bad line, good line.
"Explore beautiful Nepal with us. Book now for the best price."
"Day 4 of Annapurna Base Camp: 5 hours, 1,100m up, and the part nobody warns you about."
A drone shot bought from a stock site.
Your guide, on the trail, introducing himself to the group.
Worked example: a seven-day trek package
How to cut a seven-day trek
One short video per day of the day plan.
Pickup, food, rooms, the guide talking.
Recorded on the trail, not weeks later.
Travellers do not book a view. They book the person who will be standing next to them.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
